DIGITAL MARKETING 2025
🧭 PixB Digital – 2025 Roadmap
✅ Phase 1: Foundation & Positioning (Jan–Feb)
Goal: Strengthen brand identity and digital presence.
- Brand Audit
- Update your logo, tagline, and messaging (position PixB as a “Creative Growth Partner”).
- Refresh website with case studies, service clarity, and strong CTA.
- Service Positioning
- Package core offerings:
▪️ Creative Branding
▪️ Performance Marketing
▪️ Website + Funnel Development
▪️ Social Media Management
▪️ WhatsApp Marketing Setup for Clients
- Package core offerings:
- Tool Setup
- CRM (e.g., Zoho, HubSpot)
- Project Management (ClickUp, Trello)
- Marketing Automation (MailerLite, WhatsApp API)
✅ Phase 2: Lead Generation System (Mar–May)
Goal: Build awareness and capture qualified leads.
- Website Funnel + Landing Pages
- Create industry-specific landing pages (e.g., for dentists, real estate, coaching).
- Include lead magnets: eBooks, Audit Offers, Strategy Calls.
- WhatsApp Marketing Campaign
- Weekly broadcast for free tips, client results, and offers.
- Use QR codes and Click-to-WhatsApp ads on FB/Instagram.
- SEO + Local Listings
- Rank for keywords like “best digital agency in Chennai” and “WhatsApp marketing for local business”.
- Run Paid Ads
- Lead gen ads on Meta + Google
- Retargeting ads for website visitors
- Monthly ₹10K–₹30K ad budget
✅ Phase 3: Authority Building & Content (June–August)
Goal: Become a recognized, trustworthy digital agency brand.
- Content Marketing
- Blog 2x per month (SEO + case studies)
- YouTube Shorts/Instagram Reels: “Digital Tips for Local Brands”
- Carousel Posts & Stories: Client results, behind-the-scenes, testimonials
- Email & WhatsApp Drip Campaigns
- Monthly newsletter with client stories and tips
- Setup auto-drip campaigns for lead nurturing
- Webinars + Free Classes
- Host monthly sessions like “WhatsApp Marketing Masterclass for Local Business Owners”
✅ Phase 4: Scale & Automate (Sep–Nov)
Goal: Streamline, delegate, and increase monthly revenue.
- Team Building
- Hire part-time creatives (design, copy, video)
- Train your own WhatsApp Marketing Specialist
- Retainer Model
- Offer fixed monthly plans: Silver, Gold, Premium
- Include support, reports, and growth reviews
- Automation & AI
- Use ChatGPT + Canva + Zapier for design/marketing tasks
- Automate onboarding, follow-ups, report sharing
✅ Phase 5: Brand Expansion (Dec & Beyond)
Goal: Enter new markets, industries, and partnerships.
- Launch a PixB Partner Program (collab with printing, coaching, or tech firms)
- Offer White-label Services to freelancers and small agencies
- Explore International Projects (via Upwork, LinkedIn, Behance)
🎯 Key Metrics to Track Monthly
- Leads Generated
- Client Conversions
- Campaign ROI
- Content Engagement
- Client Retention
📁 Bonus (Optional Assets I can help create):
- 30-day WhatsApp Content Plan
- Landing Page Copy
- Lead Magnet PDF
- Webinar Slides
- Proposal Template
